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Chris Pitcher

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Chris Pitcher

Chris is a Partner and member of the Consumer Staples team. Having started his career in sales, he moved to research the software industry in the late 1990s and post the dotcom crash, transfered to consumer staples which he has now covered for more than 20 years. His recent work has been focused on the HPC sector, exporing the turnraounds at P&G (“Systemised Distruption”, Nov 2021), Reckitt Benckiser (“The Tempest’s Song”, Jun 2021) and Beiersdorf (“The Margin of Beauty”, Jan 2021) as well as the challenges facing Unilever (“Parallel Lines”, Nov 2021). Chris’ other principal area of focus is the distilled spirits industry and especially his detailed supply-side modelling of the Cognac, Scotch and Bourbon markets (“Uncharted Spirits” Oct 2020 and “Angels on the Ceiling” Jun 2020). He joined Redburn in 2007, prior to which he worked at UBS and JP Morgan Investment Management.

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